Where Are the Best Cities to Start a Plumbing Business?


October 27, 2025


Drone view of suburban neighborhood.

If you’re considering launching a plumbing business, choosing the right location is one of the most important decisions you’ll make. A strong market can set the stage for long-term growth, while the wrong one can limit your potential. So, what makes a city ideal for a plumbing franchise and where are the best places to get started?

Key Factors to Consider When Choosing a Plumbing Business Location

Before diving into specific markets, let’s look at the factors that influence demand and opportunity in the plumbing industry:

1. Housing Stock & Age of Homes

Older homes often require more plumbing repairs and upgrades. Cities with aging infrastructure present strong opportunities for service-based businesses like plumbing.

2. New Construction Activity

Areas experiencing growth in new housing developments or commercial construction need plumbing services for installation and ongoing maintenance. New construction can also indicate growing populations.

3. Climate & Weather

Regions with seasonal temperature swings, especially freezing winters, can drive demand for pipe repairs, winterization, and emergency services.

4. Household Income & Home Investment

Homeowners in higher-income areas may be more likely to invest in preventative maintenance, upgrades, and premium services, potentially increasing your average ticket size.

5. Local Competition

A market with unmet demand or fragmented competition can be a great opportunity for a well-supported franchise to stand out and scale quickly.

6. Regulatory Environment

Some states and cities have licensing requirements or business regulations that may impact your startup timeline and costs. Our franchise development team can help you navigate these.

Top Available Markets for a Benjamin Franklin Plumbing Franchise 

Benjamin Franklin Plumbing has identified several high-potential markets where new franchise owners have opportunities to thrive. Here’s why each city stands out:

Boston, MA

With a mix of historic homes and ongoing urban development, Boston offers strong demand for both repair and installation services. High household income and a focus on home improvement make it a prime market.

Detroit, MI

Detroit’s revitalization includes new construction and infrastructure upgrades. Aging housing stock and a growing population of homeowners can create consistent service needs.

San Diego, CA

San Diego’s mild climate and high property values support year-round plumbing services. The city’s growth and affluence make it ideal for premium offerings.

St. Louis, MO

St. Louis has a large number of older homes and experiences seasonal weather shifts, both of which can drive plumbing demand. It’s also a market with room for a strong brand to stand out.

Portland, OR

Portland’s eco-conscious homeowners value efficient plumbing systems and water conservation. The city’s mix of old and new housing supports a wide range of services.

Providence, RI

Providence combines historic charm with modern development. Its dense neighborhoods and aging infrastructure make it a great fit for a responsive, professional plumbing business.

New Orleans, LA

New Orleans faces unique plumbing challenges due to its climate and elevation. The city’s older homes and frequent need for repairs can create steady demand.

Buffalo, NY

Buffalo’s cold winters and aging housing stock mean frequent plumbing issues. It’s a market where emergency services and preventative maintenance are in high demand.

Rochester, NY

Similar to Buffalo, Rochester offers strong seasonal demand and a mix of residential and commercial opportunities. It’s a city where a reliable plumbing brand can quickly build trust.

Norfolk & Newport News, VA

This region is growing rapidly, with new housing developments and a strong military presence. Plumbing services are needed for both residential and commercial properties.

Ready to Launch Your Plumbing Business?

Benjamin Franklin Plumbing offers a strong franchise model backed by national brand recognition, comprehensive training, and ongoing support. Our franchise development team will help you secure a territory that provides opportunities for your business to grow and thrive.

Whether you’re drawn to the historic charm of Providence or the sunny streets of San Diego, we’ll help you find the right market for your plumbing business. Contact our team today to learn more!

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